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About Us
VISION
The vision of ATAG is to become a sustainable NGO, helping Ghana become
a middle-income country by the year 2020 by providing cost-effective
assistance to local artisans, enabling them to produce and deliver quality
handicrafts that are marketable woldwide.
MISSION
Aid to Artisans Ghana is a local non-governmental organization that offers
practical assistance to artisans in Ghana and works in partnerships to
foster artistic traditions cultural vitality and community well being.
Through training and collaboration in product development, production,
marketing and business development, ATAG fosters sustainable economic
and social benefits through employment creation and income generation
for crafts people in an environmentally sensitive and culturally respectful
manner.
OBJECTIVES
In achieving its purposes, ATAG is guided by the following objectives:
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To identify, expand and strengthen market linkages
for the Ghanaian handicraft industry. |
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To design and develop new and quality product
lines in response to the market. |
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To improve the technical assistance in business
management skills and production capacity to crafts people producers
and exporters. |
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To develop and assist craftspeople, producers
and exporters to access good quality raw materials, tools and credit,
appropriate production techniques and technology. |
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To build ATAG's capacity to deliver improved
services on a sustainable basis. |
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To build ATAG as a financially sustainable entity. |
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To develop and strengthen linkages with relevant
institutions to address the problems and issues faced by craftspeople,
producers and exporters. |
STRATEGIES
To support the Ghanaian Handicraft Industry in the production and delivery
of marketable, quality handicrafts, ATAG works in the following core
areas:
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Product Design and Development |
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Business and Entrepreneurial Development Training
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Technology Development/Technical Training |
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Market Development |
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Provision of Consultancy Services |
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