Our Mission

The Industry

Background

Partners

About Us

The Industry

The Ghanaian handicraft industry can be described as somewhat, a peasant industry. The sector has suffered a steady decline over the last few decades as a result of many factors. Prevalent among these factors is the source of funding for local artisans, identification of potential markets and a lack of modern equipment and production techniques.

Other factors included a lack of information on the changing or dynamic world market for handicrafts. The issue is not a lack of innovation or creative insight on the part of the artisans but simply a lack of awareness on the type of products that sell and how to get the needed attention from both the local and international consumer as well as corporate buyers.

However, it must be admitted that marketing research and training on the sort of products that are on demand on the international scene is paramount to establishing a secure stream of income for themselves. International companies spend extraordinary amounts of money and resources in market research to be in tune with what consumers want but this is quite lacking on the local scene.