Current Projects

Product Design

Market Development

Technology

Consultancy Service

Interior Design

Fairs and Exhibitions

Export

Other Activities

Activities

MARKET DEVELOPMENT

In partnership with other local and international organizations, ATAG has developed a comprehensive strategy intended to strengthen existing and creating new market linkages. This is currently being done by nurturing relationships between the U.S., European and Regional importers of Ghanaian handicrafts and the local artisans and exporters. This Market Development strategy includes:

		Participation in Trade Shows in the U.S., European and Regional markets,
		Organization of promotional activities and related promotional materials such as preparation of color sheets, catalogues and brochures with product information on existing and new products etc.,
		Organization of special events such as the annual ATAG Christmas Bazaar and other similar events and exhibitions,
		Training (local and external) for the artisans as well as ATAG staff,
		Collaboration with Fair/Alternative Trade Organizations for village artisan groups and
		Operation of Retail Shops for the sale of products developed by the artisans.