Current Projects

Product Design

Market Development

Technology

Consultancy Service

Interior Design

Fairs and Exhibitions

Export

Other Activities

Activities

PRODUCT DESIGN AND DEVELOPMENT

The survival and indeed success of the handicraft industry in Ghana is dependent on the market potential of the products both in the local and international markets. ATAG assists in ensuring this by either modifying the products that are already being produced or by developing new product lines.

ATAG has gone a step further by hosting regular intensive workshops run by foreign experts in international Product Design and Development with a foreign perspective but geared towards the local as well international markets. Similarly, ATAG also contracts, and works with local design consultants, simultaneously building its Field Staff expertise in Product Design, Development and training craftsmen and women on a consultancy basis even outside the country. This in turn encourages trained artisans to impart their knowledge and skills to other artisans nationwide.